EduKate Marketing
Marketing Specialists for Software Businesses

Where Brand and Strategy Begin

Expert marketing strategy for software businesses. Helping leading organisations scale, exit, and grow through innovative, AI-integrated campaigns, and optimising online business profiles for AI. Ongoing consultancy or individual project work available.

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Katie - Founder of EduKate Marketing
Our Services

Full-Stack Marketing for Software Businesses

From positioning and demand generation to AI-powered campaigns and exit-ready growth, we cover the full marketing stack a software business needs. Ongoing consultancy or individual project work available.

Brand & Positioning
Cut through a crowded software market with a sharp, defensible position and messaging your whole team can rally behind.
  • Positioning & messaging frameworks
  • Value proposition & category strategy
  • Competitor & market analysis
  • Tone of voice & visual identity
Product Marketing & GTM
Launch products and features that land, with go-to-market plans that align product, sales, and marketing.
  • Go-to-market & launch strategy
  • Feature launches & release comms
  • Sales enablement & battlecards
  • ICP, buyer personas & pricing narrative
Demand Generation
Fill the pipeline with qualified leads through targeted, efficient acquisition built around your revenue goals.
  • Paid search & paid social (Google, LinkedIn, Meta)
  • Account-based marketing (ABM)
  • Lead-gen funnels & PPC management
  • MQL/SQL tracking & pipeline reporting
Content Marketing & SEO
Compound organic growth with content that ranks, educates, and converts technical and executive buyers alike.
  • SEO strategy & technical audits
  • Pillar pages, blogs & long-form content
  • Case studies, whitepapers & eBooks
  • Thought leadership & ghostwriting
AI-Integrated Marketing
Put AI to work across your marketing and make sure your business is discoverable in the new era of AI-driven search.
  • AI search visibility (AEO / GEO)
  • Online business profile optimisation for AI
  • Marketing automation & AI workflows
  • Personalisation & AI content operations
PR & Communications
Build authority and trust with strategic PR that gets your story in front of the right media, analysts, and audiences.
  • Media relations & press coverage
  • Analyst relations & briefings
  • Awards submissions & recognition
  • Crisis & reputation management
Marketing Automation & Lifecycle
Turn one-off leads into loyal, expanding accounts with automated lifecycle marketing across the customer journey.
  • HubSpot / CRM setup & management
  • Email nurture & drip campaigns
  • Onboarding & activation flows
  • Retention, churn reduction & upsell
Web & Conversion Optimisation
Turn traffic into signups and demos with high-converting websites, landing pages, and rigorous testing.
  • Website strategy & builds
  • Landing page & funnel optimisation
  • CRO & A/B testing
  • Analytics & tracking setup
Videography & Photography
Bring your brand to life with professional visual content that captures attention across web, social, and campaigns.
  • Brand & product photography
  • Promotional & explainer videos
  • Event, team & culture shoots
  • Social-ready video & motion content
Growth, Fundraising & Exit
Position your business to scale and to raise or exit, with a compelling narrative backed by the right metrics.
  • Growth strategy & scaling
  • Investor & fundraising narrative
  • M&A & exit positioning
  • Board-ready reporting
"The best marketing doesn't feel like marketing! It's no longer about products/services, it's about the stories you tell."
Katie, Founder
Katie - Marketing Expert
10+

Years Experience

EdTech Marketing

Meet Katie

Your Partner in Software Marketing Success

Hi, I'm Katie, founder of EduKate Marketing. I specialise in marketing strategy for software businesses, covering every aspect from brand and communications to PR, content, and efficient, AI-integrated campaigns built for ROI.

My roots are in EdTech, where marketing to schools requires a truly unique approach. That specialist experience has since expanded across the wider software landscape, including PropTech, bringing the same strategic excellence to help organisations scale and exit, available for ongoing consultancy or individual projects.

  • Specialist in marketing for software businesses
  • Proven track record helping companies scale and exit
  • AI-integrated campaigns for maximum ROI
  • Online business profiles optimised for AI
  • Ongoing consultancy or individual project work
Sectors We Know Well

Software Marketing Across Every Vertical

We partner with software businesses of all kinds. Our deep roots in specialist sectors mean we understand complex B2B markets and know how to make campaigns land, whatever you build.

B2B SaaS & Software

Our core focus. Whether you're pre-seed or scaling to exit, we build go-to-market and demand generation engines that turn product into pipeline.

EdTech

Where our roots are. We know the unique buying cycles, decision-makers, and trust-building needed to reach schools, educators, and institutions.

PropTech

Complex B2B sales with multiple stakeholders. We help property technology innovators stand out to agents, developers, and property managers.

FinTech

Marketing in regulated, trust-critical markets. We craft compliant, credible campaigns that build confidence and drive adoption.

HealthTech

Long sales cycles and cautious buyers. We create evidence-led content and thought leadership that resonates with clinical and enterprise audiences.

eCommerce & Marketplaces

Growth-stage platforms competing for attention. We drive acquisition, retention, and lifecycle marketing that scales revenue efficiently.

Building something different?If it's software, we can market it.

Ready to Transform Your Marketing Strategy?

Let's discuss how EduKate Marketing can help your software business reach new heights, whether through ongoing consultancy or an individual project. Fill in the form and Katie will be in touch.